Liam Burns

Liam supported Medallia’s steadfast thought leadership commitments to experience management by acting as a content evangelist. With a knack for writing, he takes pride in producing highly insightful and pragmatic content surrounding core topics in the world of customer and employee experience.

April 12, 2022

Digital Experience

3 Online Customer Journeys to Guide Digital Experience Strategy

As more digital experience strategies incorporate a journey-based approach, it’s crucial to focus those efforts…

April 7, 2022

Customer Experience

Winning on Purpose: 4 Lessons from Customer Loyalty Guru Fred Reichheld

Customer loyalty can make or break business success in the long run and, according to…

September 7, 2021

Digital Experience

Session Replay Tools: Watch Exactly How Customer Experiences Unfold on Websites and Apps

Session replay tools, a part of digital experience analytics, let you see exactly how users…

Digital Experience Analytics: How to Turn Online Customer Behavior into Actionable Insights

If you’re not tracking online customer behavior on websites and apps, you’re missing crucial signals.…